TV18 Broadcast is reportedly planning to launch India's first 24-hour Gujarati business channel. The channel - CNBC Bajar - will go live from July 1, 2014. The channel will focus both on the micro markets within Gujarat as well as the global markets that affect the investment and business decisions of business-savvy Gujaratis.
The development comes a month after Ambani’s Reliance Industries bought a majority stake in Network 18 Media & Investments and its subsidiary TV18 Broadcast for about Rs 4,000 crore.
TV18 Broadcast formerly IBN18 Broadcast owns and operates one of India's leading 24-hour English language news and current affairs channel, CNN IBN. TV18 Broadcast is focused on producing high quality news programming and to capture news and events around the world.