OnMobile Global, a global leader in mobile services, has signed an agreement with Robi (part of the Axiata Group) in Bangladesh to deploy various RingBack Tone and Interactive Voice Response solutions. OnMobile has recently started managing the RingBack Tone Service for Robi and will leverage that partnership to deploy more features and introduce new innovations beginning with its popular Reverse RingBack Tones service.
This deal has been signed for an initial term of 5 years and will provide OnMobile an opportunity to expand its relationship with Robi during this time. With this deployment, OnMobile will power more than 68% of the RBT base in Bangladesh and have relationships with all operators in the country, becoming the provider of choice for these services.
Robi is the third largest mobile operator in Bangladesh with 24 million subscribers and has 21% market share with a savvy subscriber base having high ARPU.
OnMobile Global offers contest management, content aggregation and distribution, voice short codes, missed call alerts, multimedia push services, mobile advertising, mobile search, ringtones, ring back tones, personalized music greetings, mobile media portals, phone backup, voice portals, and voice SMS.
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