FMCG products to get costlier, sales to drop in 2011: Assocham study

02 Jan 2012 Evaluate

Items like biscuits, coffee, tea, toiletries and personal care are likely to get costlier from the next financial year, which would in turn not only pinch the pockets of common man but also adversely impact the sales of fast moving consumer goods (FMCG) companies. According to a survey conducted by Associated Chambers of Commerce and Industry of India (ASSOCHAM), prices of regular items like biscuits, coffee, tea, toiletries and personal care could be by hiked about 10 percent or more by the first quarter of the next financial year.

ASSOCHAM, one of the apex trade associations of India, opined that the depreciating rupee and increasing input costs are putting additional pressure on margins of FMCG companies. This is likely to compel the FMCG companies to hike prices of their products in 2012, which in turn would dampen sales during the year by about 10-15 percent including the semi-urban and rural market as the increase in cost burden might be shifted to the consumers.

Volume growth of FMCG segment is expected to slow in 2012 owing to reasons like unrelenting rise in commodity and raw-material prices, fluctuation in currency, feeble industrial growth and uncertain global economic environment coupled with an overall moderating consumer sentiment. The government notification on revised norms for packaging of FMCG products, which would come into effect from July 1, 2012, would also force the companies to hike prices of their products.

The government notification has prescribed standard quantities in which certain specified commodities under 19 categories would have to be packed for sale, distribution or delivery. These categories include coffee, tea, baby food, weaning food, biscuits, bread, uncanned packages of butter and margarine, cereals and pulses, edible oils, milk powder, non-soapy detergent powder, powdered rice, flour, atta, salt, soaps, aerated soft-drinks, non-alcoholic beverages, mineral water and drinking water, cement in bags and paint varnish.

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