Prime Focus’ arm features as ‘Exemplar’ in NASSCOM’s coveted PEM report

07 Aug 2014 Evaluate

Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, the world’s largest media services powerhouse has been positioned as an ‘Exemplar’ in NASSCOM’s coveted Product Excellence Matrix (PEM) report. PFT’s CLEAR which is the world’s first hybrid cloud-enabled Media ERP platform, has been granted pole position for strategic and execution excellence in the Enterprise Resource Planning (ERP) grid that measures providers of Enterprise Business Software and Unified Communication & Collaboration.

The Matrix, built in association with Frost & Sullivan, benchmarks Indian software companies, and their products, across defined categories. This year’s PEM evaluated more than 250 nominations based on criteria such as business model, product innovation, marketing strategies, and client testimonials. PFT was specifically recognized for its contribution to transforming the broadcast industry with CLEAR Media ERP.

Prime Focus is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.

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