Idea Cellular has expanded its handset portfolio by launching two handset models -- Idea Ultra+ and Idea FAB. This takes the strength of the mobile handset range by Idea to 19 models. The move comes as a step towards offering affordable devices to foster mobile internet penetration in India's non-metro markets.
Idea Ultra+ is a dual-SIM smartphone with a Leather back finish priced at Rs 8,300. It has a 1.3 GHz Quadcore processor and 1GB RAM and enables video streaming, browsing,social networking and downloading. It comes with a 12.7 cms screen, 8 mega-pixel and the 2000 mAh battery. The ODM partner for this model is Alcatel. While, the FAB, priced at Rs 4999, offers smooth ‘swipe typing’ feature, built in social networking apps, GPS, Wifi hotspot, Gorilla Glass, 3.2 MP camera with flash.
Idea entered the market in 2011 with its first handset model. The two latest models will be distributed physically in the circles where Idea has 3G presence and nationally via the operator's online partner Infibeam. The models will be available at the Idea stores and local retailers.
