According to Nielsen global survey, India has touched the top spot in consumer confidence among 60 countries. During April-June quarter of 2014, India’s ranking increased seven index points to 128, surpassing the 123 logged by Indonesia, which previously held the top spot for five consecutive quarters. Nielsen consumer confidence index measures perceptions of job prospects, personal finances and immediate spending intentions and index value above and below a baseline of 100 indicate degrees of optimism and pessimism respectively.
The survey revealed that India`s job sentiment improved 20 percentage points from the third quarter of 2013, as 83 percent of Indian consumers said they feel optimistic about future prospects. Piyush Mathur, president, Nielsen India consumer confidence level has enhanced when country`s general elections were taking place in the country. This buoyancy is yet to translate into increased consumption across sectors. Despite the ongoing inflationary trend and expectations of a poor monsoon, consumers are likely to increase consumption in coming festival season.
On global front, Nielsen survey highlighted that global consumer confidence increased one index point to 97 in the second quarter, marking the highest level since the first quarter of 2007. Confidence was highest in the Asia-Pacific region, which held steady from the first quarter with a score of 106, on the other hand, Europe (77) and North America (103) reported consumer confidence increases of three and two points, respectively, from the first quarter. Among other Asia-Pacific countries, confidence index increased in the Philippines (120) and Malaysia (93), while, China held steady for a third consecutive quarter at 111.
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