Godrej Consumer Products (GCPL) has launched an exclusive range of hair care products under the name ‘B: Blunt’, owned by siblings Adhuna Bhabani Akhtar, wife of Bollywood actor Farhan Akhtar, and Osh Bhabani. The range including shampoos, masques, gels and other styling and grooming products marks the first step of the company to shift from hair colour into hair care.
Currently available in B:Blunt salons, the products, priced at Rs 500 onwards, will be pushed online as well as into retail stores in the near future as GCPL looks to broaden its footprint.
GCPL is a leader among India's Fast Moving Consumer Goods companies, with leading Household and Personal Care Products. Its brands include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, which are household names across the country.
