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Siemens to launch 60 products globally with ‘made in India’ tag

27 Oct 2010 Evaluate

Siemens India Ltd is back on the growth track as it expands capacity, launches new products for the global market, and prepares to enter the nuclear power generation and water treatment markets. Siemens India’s managing director Armin Bruck said the company will add one factory every year in India as it prepares 60 new products for the global market using local design and frugal engineering expertise available here. The India business contributes $2 billion (Rs. 8,880 crore) to the group’s $71 billion global revenue.

The company will seek to enter nuclear energy whenever the sector opens up in India. The water market is another area gaining traction and the company is looking at providing desalination technology which will take it to the big league. The German giant competes with General Electric Co. in a number of sectors, has put India high on its priority after Germany, America and China.

Siemens India operates in three verticals—supplying the entire range of power equipment to producers and distributors, helping companies build airports and ports and manufacturing medical equipment at its 21 factories. 90% of its products are indigenous with a ‘Made in India’ tag for the Indian market.

In the last two years, the Indian unit of Siemens has introduced six products, generating €100 million of revenue globally. There are 60 products in the pipeline that will address a market that’s potentially worth €7 billion.

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