Avance Technologies has entered into a contract with Google to host content as a preferred partner on YouTube. Avance, predominantly a Mobile Value Added Service provider, has been exploring the monetization process of YouTube for last six months and is now confident of contributing content for this platform- which could be unique and interesting. Avance will carry the activities for content monetization through a separate Brand namely Wonder Orbit.
Through Wonder Orbit, Avance will establish itself in the fast growing infotainment business. To start with, Wonder Orbit will operate in content for kids, Gaming for Kids and Adolescents as well as specialized medical treatments for adults and alternate content videos of new toys and gadgets by which the company could cover the entire genre of demographics.
This tie-up with Google will help the company to attract viewers to paid content and will help generate income in the form of subscriptions/memberships, advertisements, etc.
