Godrej Consumer Products (GCPL) is expecting revenue of Rs 150 crore from its newly-launched health soap Cinthol Confidence over the next two years. Currently, the total market size in the health soap segment is around Rs 3,000 crore and the company is looking at capturing 5 per cent of it over next two years.
At present Cinthol Confidence is available in 100 gram packs, but the company has plans to launch smaller sizes too. Further, the company is eyeing bigger space on the protect range segment too.
GCPL is a leader among India's Fast Moving Consumer Goods companies, with leading Household and Personal Care Products. Its brands include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, which are household names across the country.
