Prime Focus launches CSR arm ‘Naresh Malhotra Foundation’

07 Oct 2014 Evaluate

Prime Focus has launched a corporate social responsibility (CSR) arm ‘Naresh Malhotra Foundation’ in Mumbai on October 2, 2014. The foundation will focus on social issues such as education and healthcare and engage with prominent NGOs. It will also work closely with media and entertainment industry associations to offer scholarships for multimedia education and provide financial aid towards better healthcare for retired technicians.

Prime Focus will run internal campaigns to drive volunteerism among its globally distributed workforce and organise events such as charity balls and movie screenings in cities such as Los Angeles, Vancouver, London and Singapore to spread the message and facilitate contributions.

Prime Focus is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.

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