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Havells to relaunch Sylvania brand in India after 17 years

06 Jul 2010 Evaluate

Electrical equipment maker Havells will relaunch 'Sylvania' brand in India with the latest technology from Europe in the next two-three months, 17 years after it was discontinued. The company will invest Rs 120 crore in marketing and network expansion this year.

 

The company will form a separate entity called Sylvania India. The company is targeting the 'Sylvania' range to become a Rs 500-crore brand in the next five years.

 

In 2007, Havells had acquired Frankfurt-headquartered Sylvania for $300 million through its Dutch subsidiary Havell's Netherlands BV. Sylvania was earlier present in India through a joint venture Laxman Sylvania but lost its way during the 1990's.crackcrack

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