Havells to relaunch Sylvania brand in India after 17 years

Havells India Ltd. | Electric Equipment | Capital Goods & Industrial Consumables | BSE: 517354 | NSE: HAVELLS

06 Jul 2010 Evaluate

Electrical equipment maker Havells will relaunch 'Sylvania' brand in India with the latest technology from Europe in the next two-three months, 17 years after it was discontinued. The company will invest Rs 120 crore in marketing and network expansion this year.

The company will form a separate entity called Sylvania India. The company is targeting the 'Sylvania' range to become a Rs 500-crore brand in the next five years.

In 2007, Havells had acquired Frankfurt-headquartered Sylvania for $300 million through its Dutch subsidiary Havell's Netherlands BV. Sylvania was earlier present in

India

through a joint venture Laxman Sylvania but lost its way during the 1990's.crack crack

Peers

Company Name	CMP
Waaree Energies	2491.80
Apar Industries	17767.45
Havells India	1095.00
Suzlon Energy	40.78
Siemens	3874.65
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