Elder Pharma forays into mouthwash category in oral care segment

16 Oct 2014 Evaluate

Elder Pharmaceuticals has forayed into fast-growing Indian mouthwash category in oral care segment, where the company is eyeing 5-7 per cent share in the next few years. In this regard, the company has launched AMPM range of mouthwash with an addition of a range for smokers/tobacco users.

Developed by R&D scientists at Elder Pharma in a joint co-operation with dentists, the AMPM mouthwash has a key ingredient, ‘triclosan’, an antibacterial and anti-fungal agent. Triclosan has been shown to be effective in reducing and controlling bacterial contamination and fighting germs.

Further, the company is planning to launch mouthwashes based on natural ingredients like aloe vera, green tea and probiotics under the AMPM range.

Elder Pharmaceuticals has around six manufacturing units in India, all as per international standards. Post increasing its stake in Elder Biomeda AD and Neutrahealth PLC, EPL also has access to the manufacturing units of these companies in Bulgaria and Birmingham, UK respectively coupled with distribution network and brands of the same.

 

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