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Idea Cellular rings loud on plan to roll out 4G service in Kerala

29 Oct 2014 Evaluate

Idea Cellular is currently trading at Rs. 157.30, up by 2.35 points or 1.52% from its previous closing of Rs. 154.95 on the BSE.

The scrip opened at Rs. 156.00 and has touched a high and low of Rs. 158.35 and Rs. 155.60 respectively. So far 47668 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 183.65 on 10-Dec-2013 and a 52 week low of Rs. 125.10 on 28-Feb-2014.

Last one week high and low of the scrip stood at Rs. 163.55 and Rs. 154.25 respectively. The current market cap of the company is Rs. 56758.49 crore.

The promoters holding in the company stood at 42.28% while Institutions and Non-Institutions held 28.88% and 28.84% respectively.

Idea Cellular is set to roll out its 4G service in Kerala once the ecosystem is ready. The telecom major also launched the Idea movie store, a first of its kind initiative, offering 1,000 full length movies in different languages for subscribers. The movie store is a mobile platform for downloading movies. There are two offerings, the subscriber can either pay Rs 50 per movie and download or pay a subscription of Rs 100 a month for four movies.

The company has covered 97 percent of Kerala population with 10,000 sites for 2G and 3G. The company has emerged as No 1 operator with a subscriber base of over 9.3 million. With a focus on mobile entertainment, the company has tied up with various partners to provide service and content for customers.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.

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