Idea Cellular to roll out 4G service in Kerala

29 Oct 2014 Evaluate

Idea Cellular is set to roll out its 4G service in Kerala once the ecosystem is ready. The telecom major also launched the Idea movie store, a first of its kind initiative, offering 1,000 full length movies in different languages for subscribers. The movie store is a mobile platform for downloading movies. There are two offerings, the subscriber can either pay Rs 50 per movie and download or pay a subscription of Rs 100 a month for four movies.

The company has covered 97 percent of Kerala population with 10,000 sites for 2G and 3G. The company has emerged as No 1 operator with a subscriber base of over 9.3 million. With a focus on mobile entertainment, the company has tied up with various partners to provide service and content for customers.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.

 

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