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Bharti Airtel gains on inking pact with Mogae Media

Bharti Airtel Ltd. | Telecommunication - Service Provider | Telecom | BSE: 532454 | NSE: BHARTIARTL

16 Jan 2012 Evaluate

Bharti Airtel is currently trading at Rs. 339.60, up by 5.05 points or 1.51% from its previous closing of Rs. 334.55 on the BSE.

The scrip opened at Rs. 335.10 and has touched a high and low of Rs. 342.75 and Rs. 335.10 respectively. So far 112872 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 444.70 on 01-Aug-2011 and a 52 week low of Rs. 304.25 on 02-Feb-2011.

Last one week high and low of the scrip stood at Rs. 342.75 and Rs. 320.55 respectively. The current market cap of the company is Rs. 128888.17 crore.

The promoters holding in the company stood at 68.33% while Institutions and Non-Institutions held 25.83% and 5.84% respectively.

In a first such deal in the Indian telecom industry, Bharti Airtel has outsourced all its advertising inventory management and mobile-commerce initiatives to Mogae Media. Airtel's deal with Mogae will work on a revenue-sharing model.

As per the deal, Mogae Media will sell all possible advertising space on mobile, DTH and broadband services of the country's top telecom service provider and run its end-to-end mobile commerce initiative including giving special offers, discounts, and freebies to subscribers and negotiating deals with companies. Mogae Media has already started selling the advertising inventory.

The company’s advertising inventory includes space on text messages, multi-media messages, IVR and recharge coupons in mobile services. The default channel, pre-loading screen and messages from Airtel DTH and broadband also form part of the inventory.

Bharti Airtel Share Price

1858.90 13.85 (0.75%)

21-Apr-2026 10:31 View Price Chart

Peers

Company Name	CMP
Bharti Airtel	1858.90
Vodafone Idea	9.72
Indus Towers	418.25
Tata Communications	1522.90
Bharti Hexacom Ltd.	1564.70
View more..

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Bharti Airtel gains on inking pact with Mogae Media

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