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Tea Board to integrate small growers under single auction platform

03 Nov 2014 Evaluate

The Tea Board of India is planning to integrate small growers by formulating a single auction platform to help the sale of produce. This will be ready in 3-4 months and it would be a pan-India auctioning system. The pan-India auction project is being funded by the board, with the technical assistance from NSE.IT in Mumbai. This will enable small tea growers from six societies in Coonor, Coimbatore, Kochi, Kolkata, Guwahati and Siliguri (Darjeeling), besides allowing them access to a wide set of buyers and better price realization.

The six societies last year produced and sold about a billion kilos of tea. Of the 1.2 billion kg of tea, around 50 per cent was sold through e-auctioning. However, the Tea board wants to raise this to 60-70 per cent. They are trying to educate all small farmers about the benefits of such systems by convincing small growers to have a uniform policy, bid size, base amount, and lot size.

There is a good demand in the domestic market and consumers are looking for quality tea. They urge the tea estate owners to cater to the rising domestic demand and the demand for green tea was particularly increasing in the country. In north India, production was declined by around 2-3 per cent, which will be covered in the next 2-3 months, while in the south; it will be due to supportive climate conditions and other reasons.

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