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Britannia Industries Ltd. | Consumer Food | FMCG | BSE: 500825 | NSE: BRITANNIA

21 Nov 2014 Evaluate

Britannia Industries is currently trading at Rs. 1678.80, up by 6.10 points or 0.36% from its previous closing of Rs. 1672.70 on the BSE.

The scrip opened at Rs. 1680.00 and has touched a high and low of Rs. 1681.95 and Rs. 1662.10 respectively. So far 3132 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 1730.00 on 19-Nov-2014 and a 52 week low of Rs. 812.00 on 27-Mar-2014.

Last one week high and low of the scrip stood at Rs. 1730.00 and Rs. 1600.00 respectively. The current market cap of the company is Rs. 20087.57 crore.

The promoters holding in the company stood at 50.75% while Institutions and Non-Institutions held 29.33% and 19.91% respectively.

Britannia Industries is reportedly testing the waters of the fast-unfolding Indian e-commerce story. In this regard, the Wadia Group-controlled, $1-billion biscuit major has tied-up with Amazon for the launch of its latest product Good Day Chunkies, a super-premium chocolate chip cookie.

The tie-up with Amazon will give Britannia lot of insights as to what the channel can offer it.

Good Day Chunkies, the company’s most expensive product at Rs 50 for six cookies, will be sold for the first few weeks (beginning next week) exclusively on Amazon.in. The product won’t carry a delivery charge and will be part of Amazon’s gourmet & specialty foods store.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

5733.75 144.25 (2.58%)

17-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Varun Beverages	474.05
Nestle	1285.65
Britannia Inds	5733.75
LT Foods	422.10
Hatsun Agro Product	979.20
View more..

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Britannia Industries surges on the buzz of e-launching its premium cookie

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