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Tata Motors to focus on rural market to boost sales

25 Nov 2014 Evaluate

Tata Motors is planning to focus on rural market to boost sales. Tata Motors, whose rural sales account for only 16 per cent of total sales, has been grappling with falling car sales for a third year in a row. Tata motors coverage is only 30 per cent of the total rural market while, other major industry players do around 30 per cent sales in rural segment and cover 85-90 per cent of the market.

Tata Motor's newly-appointed president for passenger vehicle business Mayank Pareek has asserted that the potential in the rural market is huge and the company is planning to put a thrust on rural market among other revival measures. Admitting that the company needs to do a lot, Pareek said expanding into newer markets and a deeper penetration in the existing ones was on cards. Mayank Pareek further added that the company is also planning to launch two new products every year and also looking at new formats of selling which may include using the company's wide distribution network of commercial vehicles sales.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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