Hindustan Unilever (HUL) will enter into an agreement with Unilever for manufacturing, marketing and distributing the Brylcreem brand in India. The company plans to integrate this business with its existing personal care portfolio and further grow the Brylcreem franchise.
Unilever, through its acquisition of Sara Lee business, owns the Brylcreem brand. Unilever and Godrej Consumer Products (GCPL) have mutually agreed to bring to an end the licensing arrangement that exists between them for GCPL to manufacture, market and distribute Brylcreem brand in India This will come into effect on March 31, 2012.
The Brylcreem brand has a long-lasting history in India and is the leading male hair styling brand in the country.
Hindustan Unilever is India's largest Fast Moving Consumer Goods Company touching the lives of two out of three Indians.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2241.10 |
| Godrej Consumer Prod | 1108.20 |
| Dabur India | 442.10 |
| Colgate Palmol. (I) | 2106.20 |
| P&G Hygiene | 10006.55 |
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