SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

Britannia Inds partners with Amazon India for pilot launch of new chocolate chip cookie

28 Nov 2014 Evaluate

Britannia Industries, the bakery and dairy major, has tied up with e-tailer Amazon India for a pilot launch of ‘Good Day’ Chunkies, a new chocolate chip cookie, for 15 days. The offer is currently on would conclude on December 5, after which the product would be available in normal retail stores.

Britannia is the first biscuit company in the country to leverage e-commerce for brand promotions, ahead of competitors such as Parle Products and Mondelez.

Further, this launch comes on the heels of another one, ‘Nutrichoice Heavens’, also a super-premium offering, earlier this month by the company. The current product is Britannia’s third cookie launch in three months. In September, the company had marked its entry into the mass cookie space with Tiger Butter Krunch.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

5733.75 144.25 (2.58%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Varun Beverages 474.05
Nestle 1285.65
Britannia Inds 5733.75
LT Foods 422.10
Hatsun Agro Product 979.20
View more..

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×