Grasim Industries ties-up with e-tailer

28 Nov 2014

Grasim Industries has entered into an exclusive tie-up with e-tailer With this partnership, the company's exclusive line of readymade shirts and special suiting/shirting gift packs will now make an online debut at the aggressive e-tailing platform

The company has partnered with Amazon in the online space to make the brand accessible to a larger audience across the country. The brand targets fashion forward male customers who are over 30 years of age. Grasim stands for easy dressing for the self-made man and is currently endorsed by Bollywood's hottest actor John Abraham who himself is a self made man. This strategic partnership will help Grasim to engage more closely with its digital-age consumers.

Grasim Industries is the flagship company of the Aditya Birla Group. Starting as a textiles manufacturer in 1948, today Grasim’s businesses comprise viscose staple fibre (VSF), cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90 per cent of its revenues and operating profits.

Related Grasim Industries Ltd. Links:

Grasim Industries Share Price

1338.90 -10.30 (-0.76%) Mar 05, 18:59
1 Year Price Chart
Company Name CMP
Grasim Industries 1338.90
DCM Shriram 523.05
SRF 5629.45
Birla Corporation 861.70
Prism Johnson 116.10
View more..
Sensex vs Grasim Industries
Puchho Befikar
SEBI Registered: Investment Adviser - INA000013323