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Grasim Industries gains on tying up with e-tailer

28 Nov 2014

Grasim Industries is currently trading at Rs 3548.45, up by 28.90 points or 0.82% from its previous closing of Rs 3519.55 on the BSE.

The scrip opened at Rs. 3523.00 and has touched a high and low of Rs. 3561.00 and Rs. 3523.00 respectively. So far 1732 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 3755.00 on 09-Jun-2014 and a 52 week low of Rs. 2431.70 on 20-Feb-2014.

Last one week high and low of the scrip stood at Rs. 3589.00 and Rs. 3450.00 respectively. The current market cap of the company is Rs. 32582.39 crore.

The promoters holding in the company stood at 25.51% while Institutions and Non-Institutions held 39.22% and 21.08% respectively.

Grasim Industries has entered into an exclusive tie-up with e-tailer With this partnership, the company's exclusive line of readymade shirts and special suiting/shirting gift packs will now make an online debut at the aggressive e-tailing platform

The company has partnered with Amazon in the online space to make the brand accessible to a larger audience across the country. The brand targets fashion forward male customers who are over 30 years of age. Grasim stands for easy dressing for the self-made man and is currently endorsed by Bollywood's hottest actor John Abraham who himself is a self made man. This strategic partnership will help Grasim to engage more closely with its digital-age consumers.

Grasim Industries is the flagship company of the Aditya Birla Group. Starting as a textiles manufacturer in 1948, today Grasim’s businesses comprise viscose staple fibre (VSF), cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90 per cent of its revenues and operating profits.


Related Grasim Industries Ltd. Links:

Grasim Industries Share Price

1495.00 2.65 (0.18%) Jun 15, 18:01
1 Year Price Chart
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Grasim Industries 1495.00
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Puchho Befikar
SEBI Registered: Investment Adviser - INA000013323