Thomas Cook launches customized Holidays for senior citizens

22 Dec 2014 Evaluate

Thomas Cook (India), India's leading integrated travel and travel related financial services company, has introduced its new product line, ‘Silver Breaks’, exclusively focusing on an untapped growth segment of over 58 years of age - senior citizens or ‘Silvers’. The specialized Slier Breaks itineraries offer support for special dietary needs, on- trip medical assistance, handpicked elder friendly hotels, experienced tour managers accompaniment, pre departure meetings, entertainment evenings and high quality easy access vehicles covering destinations such as Thailand, UK and Italy in the outbound segment as well as the Golden Triangle and Kerala on the domestic front.

The company has focused on the untapped opportunity of addressing the very special needs of senior citizens who require personalized holiday solutions, but are currently left with little option but to compromise in the absence of tailor made solutions.

Thomas Cook is the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

Thomas Cook (India) Share Price

141.75 1.30 (0.93%)
05-Dec-2025 16:59 View Price Chart
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