Blue Star has collaborated with Eureka Forbes to launch water coolers with in-built purification. The partners are eyeing around Rs 150-200 crore from this collaboration. The market for storage water coolers with in-built purification is in its nascent stage and the estimated demand is a total 11,000 units in the fiscal 2015 with a value of Rs 90 crore.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.
