SRS Cinemas, the multiplex chain of the Rs 5,000-crore SRS, is reportedly in an expansion mode and has earmarked a huge amount to add more screens to its current portfolio of 48 screens to take the total number to close to 100 by the end of 2015.
As part of this expansion plan, SRS Cinemas will soon enchant the residents of many new cities in North India. Apart from the organic route that company plans to take, it is also open for the inorganic route and has acquired the cinema business of a regional player in UP.
SRS is a diversified company with a business portfolio comprising of cinema exhibition, food and beverages, retail and manufacturing and retailing of jewellery. It sells a wide range of gold and diamond jewellery under the brand name of SRS Jewells.
