Godrej Consumer Products (GCPL) has entered into an agreement with Frika Hair (Pty), for the acquisition of 100% equity stake in its hair extensions business in South Africa.
Frika Hair (Pty) enjoys a premium position in the South African market. It has particular strengths in the Western Cape, Eastern Cape and Gauteng, and is the market leader in key accounts in organised retail. In 2014, net sales of the company was approximately ZAR 73 million.
GCPL’s Africa business currently has annualised revenues of USD 200 million. This acquisition helps GCPL in consolidating its presence in the hair extensions market in South Africa.
GCPL is a leader among India's Fast Moving Consumer Goods companies, with leading Household and Personal Care Products. Its brands include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, which are household names across the country.
