Tilaknagar Industries, a leading and well established player in the Indian Made Foreign Liquor (IMFL) industry, has marked its foray into premium whisky brand by launching Mansion House Whisky (MHW) at a glittering ceremony in Mumbai. The company will position MHW with the tag line, ‘Have Courage’ and will be retailed in Mumbai at Rs 600 for 750ml.
Mansion House Premium Whisky is made from the purest Scotch malts aged to perfection, in oak casks and blended with the finest Indian grain spirit. The striking copper and gold packaging adds sparkle to the identity of MHW.
Tilaknagar Industries intends MHW to have a pan India presence with its initial launch in Maharashtra followed by Andhra Pradesh, Karnataka, Goa, Puducherry, Madhya Pradesh, Odisha and Assam by the first quarter of the next financial year.
By the end of the next fiscal year, the company expects MHW to capture 8-10% of the market share, in the places where it has been launched. The current market size of the segment is estimated at around 18 million cases.
Tilaknagar Industries is one of the renowned Indian Made Foreign Liquor players (including whisky, brandy, gin, rum and vodka) with presence across India. The Company manufactures; markets and sells more than 40 brands across all price points.
