Idea Cellular has tied-up with Microsoft Mobile to introduce operator billing on the Windows Store for Idea subscribers. This partnership will enable Idea subscribers to download or procure local and global paid contents on the Windows Store. Windows Store currently offers over 550,000 plus apps.
Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.