Radico Khaitan to launch After Dark whisky

13 May 2010 Evaluate

Radico Khaitan is all set to launch ‘After Dark’, a 100% grain-based whisky manufactured at its Rampur distillery. The new product will be priced between Rs 400 and Rs 450 per 750 ml, excluding the excise/sales tax rates of the state. It will compete against brands like Signature and Royal Challenge from Vijay Mallya-led UB group and Royal Stag and Blender’s Pride from Pernod Ricard India.

The company will first focus on northern India for marketing the premium whisky brand. The group’s flagship brand, 8 PM whisky, launched in 1999, is now among the top ten selling whisky brands in the northern Indian region. The premium whisky segment is growing at 20% which is more than the industry growth rate. crackcrack

Radico Khaitan Share Price

3201.35 -11.75 (-0.37%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1455.15
United Breweries 1682.75
Radico Khaitan 3201.35
India Glycols 1062.40
Allied Blenders 628.05
View more..
Register Now to get our Free Newsletter & much more!

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×