Godrej Consumer Products Ltd (GCPL) announced the acquisition of Indonesia-based PT. Megasari Makmur Group and its distribution company in Indonesia. It has a range of household products, including household insecticides, wet tissues and air fresheners. The acquisition is expected to be very positive for the company in the first year itself and has been funded by overseas debt at a very attractive price.
Megasari Group provides GCPL a strong platform to establish a significant foothold in Indonesia. As an emerging market multinational, this acquisition is in line with GCPL’s 3 by 3 strategy - presence in 3 continents - Asia, Africa and Latin America through three core categories - home care, personal wash and hair care.
As one of the largest household insecticide and air care companies in Indonesia, the company has a strong track record in innovative high quality value-for-money products to the Indonesian consumer. Megasari Group's current management team will continue to be involved with the companies. Godrej Group has put in place a cross functional team consisting of current Megasari employees and Godrej's team from India.crackcrack
