TCS renews title sponsorship of the Marathon until 2020

21 Jan 2015 Evaluate

Tata Consultancy Services (TCS) has renewed its title sponsorship of the TCS Amsterdam Marathon until 2020, extending the original partnership by an additional five years. Since TCS first began its support of the Marathon in 2011, the event has grown to become one of the largest and most popular marathons in Europe, hosting over 42,500 runners from over 80 countries last year. The race has now received the IAAF Gold Label for Road Races, the highest accreditation in this field.

The company’s employees and clients have contributed extensively to the event, comprising over 4% of the runners each year (1,850 of them participated in 2014). Over the past four years, the company’s employees joined up into combined teams with over 30 of its client organizations, including ABN AMRO, Achmea, ASML, Avery Desnnlson, AXA, Belgacom, DSM, ING, lamsterdam, Nyenrode Business University, Irdeto, KLM, KPN, NXP, Platform Outsourcing Nederland, Rabobank, Royal HaskoningDHV and Tata Steel. Collectively these teams have been in the forefront of the effort that raised over Euro 500,000 for the VUmc Amsterdam Cancer Centre, the country's leading cancer research facility. The company has won several corporate engagement and CSR awards in recognition of these initiatives.

TCS has also helped bring in new technology to the event. Its Digital Enterprise unit developed the official marathon app, in order to enhance the digital experience of the event for both runners and their supporters. The app allows families and supporters to track the progress of runners on a real-time basis among other features.

TCS is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services.

 

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