Blue Star, air conditioner maker is likely to introduce exclusive large format stores to market its products across all the segments, to achieve Rs 1,000-crore revenue from the residential segment by 2014. The company has about 25 Blue Star display centers and it plans to open bigger ones.
The company has selected some locations and will have first such store within the next six months. It aims to start with Mumbai and plans to have one in each metro to begin with. It also has factory outlet for room ACs at Thane near here by the festival season this year.
With market share of 7% Blue Star plans to sell 2.65 lakh units of ACs this year compared to 2.35 lakh units last year. Next year, the commercial business will account for 40% of revenues and the balance 60% will come from the residential sector.
Company Name | CMP |
---|---|
Voltas | 1288.70 |
Blue Star | 1413.50 |
Amber Enterprises | 3954.25 |
Johnson Controls | 1210.50 |
EPACK Durable | 184.80 |
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