Voltas has won the prestigious and most coveted EFFIE Award for Effectiveness in Advertising, in the ‘Best On-Going Campaign’ category, for its sustained AC campaign featuring the much-loved Murthy. EFFIE being the gold standard for effectiveness in Marketing, Brand Voltas was up against entries from all product categories and industries. Voltas won the Silver Award, for its consistency of thought, and clutter-breaking execution.
The EFFIE Awards, from the Advertising Club of India, is regarded as the highest standard in measuring corporate India’s effectiveness in marketing and communication.
Voltas is one of the world's premier engineering solutions providers and project specialists. The company offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, textile machinery, mining and construction equipment, materials handling equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality.