Prime Focus inks licensing, 3D conversion partnership with Gener8

28 Jan 2015 Evaluate

Prime Focus, the world’s largest independent and integrated media services powerhouse and Canada’s Gener8 Media Corporation, a global leader in 3D conversion technology have entered into a licensing and 3D conversion partnership.

According to the terms of the definitive agreement, Price Focus will secure an exclusive worldwide license to use Gener8’s proprietary 3D conversion technology G83D throughout the entertainment industry. The Gener8 brand and team - which have become synonymous with top quality 3D conversion in Hollywood - will continue to provide even more capacity for the 3D conversion business with help from Prime Focus’ proven WorldSourcing model.

This will give Hollywood more confidence in Prime Focus and Gener8’s combined ability to perform high quality 3D conversion on a larger volume of movies. Further, by licensing Gener8’s technology as a complement to its proprietary View-D platform, Prime Focus will push the quality and technical standards of 3D even higher.

Prime Focus is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.

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