Zee Entertainment launches new television channel ‘Zee World’ in South Africa

29 Jan 2015 Evaluate

In a bid to expand its presence in South Africa, Zee Entertainment Enterprises (ZEEL) has launched a new television channel ‘Zee World’.

The channel aims to be the first-of-its-kind to showcase television series, Bollywood movies and reality shows. Zee World is a general entertainment channel (GEC) and is the first offering from ZEEL for mainstream viewers in Africa. Zee World is a completely customized channel experience for mainstream audiences in Africa and will be available from February 03, 2015 on DSTV channel 166.

Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz and Zee Sports.

 

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