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Moser Baer launches India's first range of fragrant discs ‘Expressions’

31 Jan 2012 Evaluate

Moser Baer India has unveiled India's first range of fragrant discs ‘Expressions’- a unique gift for the loved ones on the occasion of fast approaching Valentine Day. The product has been made available only on online shopping portals to strengthen end-consumer interface. The company has priced Expression DVDRs with a feather-weight price tag of Rs 199/- only.

These DVDRs are first-of-its-kind gifts in the Indian digital space, sprinkled with apple-green and rose fragrance. With 4.7 GB, one has immense space, freedom and flexibility to capture a personalised repertoire of videos, songs and photos for the loved ones. The above feature gives an edge over ordinary greeting cards or e-cards.

Moser Baer India is second largest manufacturer of optical storage media like CDs and DVDs in the world. It is first to market the next generation Blu-ray Discs and HD DVDs. It has diversified itself into areas of solar energy, home entertainment and IT peripherals and consumer electronics.

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