Britannia Industries is finalising a roadmap to shed its cookie-maker tag by building existing non-biscuit categories and entering newer businesses. The plan will be ready by April and will have details on new segments, expansion strategy into international markets and how to scale up its dairy business.
Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
