Blue Star is reportedly planning to set up a Greenfield manufacturing unit in South India, possibly at Tada (about 70 km from Chennai) in the Nellore district, Andhra Pradesh. The project would entail an investment of about Rs 150 crore and will have a backward integration facility. This will enable the company to make some products which it currently sources from other markets.
At present, the company has a market share of 9.5%. It expects its share to go up over the next couple of years. The company has a market share of about 10 per cent in the Rs 9,000-crore home A/C market and expects a growth of about 15%.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.
