Emami ropes in Hrithik Roshan as brand ambassadors for ‘Fair and Handsome’

10 Mar 2015 Evaluate

Emami has roped in actor Hrithik Roshan as one of the brand ambassadors for the ‘Fair and Handsome’ brand. Hrithik, already a brand ambassador for Emami’s “He” range of men’s deodorants, will now endorse the “fairness” face-wash (under the Fair and Handsome).

The Fair and Handsome brand is pegged at Rs 235 crore. At present, the brand portfolio includes a “fairness” cream and the face-wash for men.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

Emami Share Price

525.55 9.55 (1.85%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2339.00
Godrej Consumer Prod 1135.80
Dabur India 509.80
Colgate Palmol. (I) 2164.75
P&G Hygiene 12583.80
View more..
Register Now to get our Free Newsletter & much more!

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×