Emami has roped in actor Hrithik Roshan as one of the brand ambassadors for the ‘Fair and Handsome’ brand. Hrithik, already a brand ambassador for Emami’s “He” range of men’s deodorants, will now endorse the “fairness” face-wash (under the Fair and Handsome).
The Fair and Handsome brand is pegged at Rs 235 crore. At present, the brand portfolio includes a “fairness” cream and the face-wash for men.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
