ZEEL launches entertainment channel in Indonesia

23 Mar 2015 Evaluate

Zee Entertainment Enterprises (ZEEL), India's leading media conglomerate and a part of the diversified Essel Group, has launched ‘Zee Hiburan’ in Indonesia. 'Zee Hiburan', which means 'Zee Entertainment' in English, is a General Entertainment channel that features popular Indian serials localized for the mainstream Indonesian audience. The channel will showcase popular ZEE shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, KumkumBhagya, PavitraRishta, Kasam Se, SapneSuhaneLadakpan, Jab Love Hua, Fear Files and many more.

Zee Hiburan is currently available as a pay channel on ICTA - Indonesia Cable TV Association and K Vision (DTH platform) and will soon be available on more platforms in the market. After the successful launch of Zee Bioskop in Indonesia last year, Zee Hiburan is geared up to woo the local Indonesian audience with popular Indian daily soaps.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library.

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145.95 3.20 (2.24%)
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