TCS launches smartphone app to drive social media analytics on the UK general election

26 Mar 2015 Evaluate

Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organisation, has launched ElectUK, a smartphone application that allows users to track, analyse and visualise Twitter conversations about the 2015 UK General Election. ElectUK has been created to engage voters, their representatives and political commentators by turning their smartphone into a Big Data social media analytics tool. The app is free to download and is available on both iOS and Android devices.

ElectUK uses data taken directly from Twitter and analyses millions of tweets about, and from, the political parties, candidates and the electorate in the 2015 UK General Election. This data is run through TCS’ PeriVistaTM Big Data analytics software and delivered to the application as a range of share-able graphics. The app is based on a database of more than two thousand parliamentary candidates, allowing users to compare sentiment and trends, including the issues of highest importance in the debate.

TCS is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services.

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