Emami has given a new look to a BoroPlus prickly heat powder variant for this summer. Besides providing an antiseptic shield against the harsh weather conditions, the product formulation of BoroPlus Ice Prickly Heat Powder also offers lingering icy cool touch that keeps one fresh and vibrantly cool, a perfect combination for summer season. The company has also introduced a new unique packaging for this season which will set apart the product from others.
The new TVC of BoroPlus Ice Prickly Heat Powder would go on air soon and the campaign would be supplemented by in-shop and outdoor promotions as well as print medium advertisements.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
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