Emami has roped in actor and singer Shruti Haasan for its Navratna Cool Talc. With this association, Shruti becomes the new celebrity to come on board for the company’s Navratna portfolio, which is currently endorsed by Amitabh Bachchan, Shah Rukh Khan and Jr. NTR.
Earlier in March, the company roped in actor Hrithik Roshan as one of the brand ambassadors for the ‘Fair and Handsome’ brand. Hrithik, already a brand ambassador for Emami’s “He” range of men’s deodorants, will now endorse the “fairness” face-wash (under the Fair and Handsome).
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
Company Name | CMP |
---|---|
Hindustan Unilever | 2357.10 |
Godrej Consumer Prod | 1318.75 |
Dabur India | 551.65 |
Colgate Palmol. (I) | 2800.00 |
Galaxy Surfactants | 2470.00 |
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