In a bid to double its market share over the next five years, Balmer Lawrie is reportedly looking to market ‘Balmerol’ brand of lubricants and expand its distribution network. The major focus would be on the automotive retail business, which will drive growth and profitability. This would be done by leveraging and rapidly expanding the distribution network in focused markets and effective brand building.
Balmer Lawrie & Company, a Government company and a Mini-Ratna Category / Public Sector Enterprise, operates one of the largest travel agencies in India affiliated to IATA.
