Videocon Industries is looking to more than double its market share to 12 per cent in the AC segment by the end of 2015. Moreover, the company is planning to double its selling points to 9,500 by end of the fiscal from 4,500 presently.
The company, which launched a new range of ACs, is also setting up a new manufacturing facility in Madurai, Tamil Nadu, which is the second largest market for them after Maharashtra.
Videocon Industries, established two decades ago, is a global conglomerate. Videocon’s businesses consist of manufacturing, marketing and distribution of consumer electronics products and oil & gas extraction.