In a bid to customise laundry services for its customers, Jyothy Laboratories, which is also in the business of laundry services with FabricSpa, is planning to use data analytics. Analytics will help the company to understand the frequency of wash cycle of a customer, quality of clothes given for laundry and the kind of wash needed.
Based on that data, FabricSpa will work out a monthly package for a household. Fabric Spa is a rapidly growing business for Jyothy, as a company in the detergents and fabric care space. FabricSpa, which was set up five years ago, has 120 outlets across the country and earns Rs 150 crore a year in revenues. By 2016 it expects to operate 300 outlets.
Jyothy Laboratories is one of the leading players in the mid and economy segments of the FMCG industry having its presence in Fabricare (Detergents/soaps for clothes), Household Insecticide (Repellent coils/liquid or spray) Dishwashing products/Toilet cleaners, Personal care (Toilet soap) and Others (Incense sticks).
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2235.50 |
| Godrej Consumer Prod | 1104.25 |
| Dabur India | 442.25 |
| Colgate Palmol. (I) | 2129.80 |
| P&G Hygiene | 9948.35 |
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