Thomas Cook (India) launches new TV campaign ‘HolidaySortedHai’

19 May 2015 Evaluate

Thomas Cook (India), the integrated travel and travel related financial services company, has launched its new TV campaign ‘HolidaySortedHai’. The TVC aims to capture the last minute hassles travellers have to endure and how having a one-stop solution offering end-to-end holiday services can be such a relief.

The film opens with a traveller narrating his ordeal at various levels of planning and executing his holiday - right from booking the holiday package, air travel, applying for passport & visa to buying forex. With a hilarious comic twist, the TVC manages to stand out and strike an instant chord with the Indian consumer.

The campaign was scripted by the creative team at L&K Saatchi & Saatchi, directed by Rahul Nangia- Chief Creative Officer, L&K Saatchi & Saatchi and produced by Prashant Sampath, Umesh H. Patel of Hundred Frames.

Thomas Cook is the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.


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