Hatsun Agro Product is planning to sell new range of Ice-creams under the brand name IBACO and plans to open 70 outlets in Tamil Nadu by March 31, 2012 for this purpose. These outlets would be company owned and franchisee operated.
The number of outlets would be increased to 250 across South India including select outlets in North India by March 2013.
Hatsun is the largest private sector dairy company in India and hence has a distinct advantage of dealing in cow's milk. The company procures around 1.65 million liters of liquid milk per day by directly collecting it from farmers spread over 4,500 villages in south India.
