Philips India has introduced a new range of body grooming solutions aiming to expand its foothold further in the male grooming products segment. The Bodygroom series 1000 is available in 3 variants with a price range starting from Rs 1,295 to Rs 1,495 and will be available across traditional and modern retail outlets as well as leading e-retail portals. The company is targeting the age group of 15 to 35 age, who wants to groom themselves.
Philips India is a subsidiary of Royal Philips of the Netherlands, a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.